Apple crosses Fitbit to become world’s largest wearables vendor company

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Apple overtakes Fitbit to become the world’s largest wearables vendor for the first quarter of 2017. Apple watch sales are booming after it’s price reduction. Apple wants everyone to have Apple Watch. According to Strategy Analytics data, Apple sold around 3.5 million Apple Watch units during the -3month period ending in March’17, up 59% from 2.2 million units sold during the same time last year. The performance is truly good enough to capture 16% of the global market.

Helping Apple secure the number one spot was Fitbit’s massive year-over-year decline – according to Apple Insider. In the first Q1 of 2016, the firm shipped 4.5 million units, a figure that fell to 2.9 million units in March. The company is apparently feeling the effects of a trend toward full-fledged smartwatch devices like Apple Watch and products marketed by Samsung.


Fitbit previously commanded the wearables sector with relatively low-cost fitness bands and related accessories dedicated to tracking steps, counting calories and monitoring user heart rate. Higher end devices in the company’s catalog incorporate GPS run tracking and larger displays for interfacing with a host smartphone. That could soon change, as images leaked earlier this week claimed to show a Fitbit smartwatch allegedly slated for release this fall.

“Fitbit shipped 2.9 million wearables worldwide in Q1 2017, falling a huge 36 percent annually from 4.5 million in Q1 2016,” said Cliff Raskind, director at Strategy Analytics. “Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitness bands (sic) and a late entry to the emerging smartwatch market. Fitbit’s revenue, shipping, pricing and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year.”

The Strategy Analytics report comes on the heels of Apple’s earnings report for its 2nd fiscal Q2 of 2017. CEO Tim Cook said while discussing Apple’s results in a conference call on Tuesday,  Apple Watch sales nearly doubled from 2016. Together with AirPods and Beats headphones sales, Apple’s wearables business is now the size of a Fortune 500 company, Cook said. Well, Apple counts headphones, AirPods sales in the same line to boost shot the sales numbers.

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