Facebook is now working on a video-focused app for Apple TV

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Facebook is currently the second-biggest player in digital advertising, after Google. And Facebook is now officially working on a video-focused app for media-streaming boxes such as Apple TV 4th Gen(+), according to The Wall Street Journal. Last October, the social network launched a feature allowing users to stream videos from the mainland Facebook mobile app to their TVs via Apple TV. Tuning into television’s market with a dedicated streaming app of its own would help the company tap more ad dollars.

Although Facebook has been considering releasing an Apple TV app for several years, it finally decided to “make video a top strategic priority” some time last summer, sources told the Journal. The app is said to be one of several projects at Facebook meant to turn it into a video-first company that can compete for television ad dollars.

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