Apple shows new Apple TV ad ‘The Kiss’ highlighting the Siri Remote and future of Television

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Apple today has released its latest advertisement for the 4th-gen Apple TV. This ad is entitled “The Kiss,” focuses on the Apple TV Remote with SIRI. The ad is a 1-minute long shot and comes on the heels of Apple announcing its first original TV series.

The ad features an appearance of HBO series Game of Thrones and shows using the Apple TV Siri Remote to do things like rewind content and find more content to watch. For instance, the remote is used to say “Siri, go back 7 seconds,” as well as “Siri, show me Game of Thrones.” Furthermore, Apple Music integration is highlighted, with the Siri Remote being used to play a song by artist Jeremih.
The new Apple TV, starring Siri. Now it’s easier than ever to enjoy your favorite movies, shows, music and apps.

The ad continues Apple’s trend of highlighting the Apple TV as ‘The Future of Television,” something it has been doing since the device launched last year to get attentions of the customers regarding Apple TV. The ad ends with the color bars as used in the earlier ads for the fourth-gen Apple TV and seen around major cities like New York and LA as it goes the symbolic color for the Apple TV.

Watch the full AD here on youtube:

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